Most of my drawings were women’s faces, figures, and fashion, and over time they evolved into more detailed sketches.

At 16, a friend saw them and suggested I look into fashion design. I started researching it, wanting to turn my passion into something certified—but I quickly hit a roadblock when I learned the program required Math 12, which I hadn’t completed.

So I went back, asked about the makeup artistry program, and instantly felt excited—it aligned perfectly with what I loved.

Growing up in a traditional Iraqi family, it wasn’t easy to convince my parents to support this path—especially when the cost of the course was over $10,000. My father initially refused.

But I persisted, and eventually, I earned my makeup artistry diploma.

During that time, I worked with photographers, models, and events. That’s when I realized something important—applying makeup on unhealthy skin affected the final result. Some photographers even avoided working with certain models because of the amount of editing required.

That’s when I started looking into skin solutions.

One day, I received a call from a spa looking for an esthetician. I told them I wasn’t one. They said they would train me and help me complete the required hours to become certified.

I didn’t even know that was possible—but I took the opportunity.

I completed the training and became an esthetician. However, the environment I was working in didn’t align with my values. The standards were inconsistent, pricing varied depending on the client, and it didn’t feel genuine.

So I started asking around for a better place. A colleague mentioned a high-end spa that treated their staff exceptionally well— My eyes lit up, and that’s when my colleague said, “good luck, they only hire highly experienced professionals.”

I booked the cheapest service they offered—a natural manicure. At the time, $45 wasn’t easy for me, so I saved up from my tips.

When I went in, I observed everything—the reception, the way clients were greeted, the service flow, the atmosphere. And in that moment, I had a vision of myself walking out of a treatment room in medical esthetics scrubs, part of that environment.

After my service, I asked for the owner’s name and reached out.

There was no response.

I followed up. Still no opportunity.

I followed up again a month later—and again received the same response. I understood why. I only had one spa experience.

But I didn’t stop.

Eventually, I was invited in—not for an interview, but for a meeting.

I walked in full of excitement. The owner said, “I’ve never seen someone so persistent in wanting to work here.”

I shared my story, my experience visiting the spa, and the vision I had. I told her, “Try me. You have nothing to lose.”

She offered me a part-time position at minimum wage, with a transition to commission after three months.

I paused—thinking about rent, responsibilities, and being a single mother.

Then I said yes.

I committed fully.

After three months, I transitioned to commission and requested to work full-time so I could focus and grow. I was scared—but I made a decision to make it work.

Shortly after, the company introduced a business management program. The entire facility paused operations to implement new systems and strategies.

That’s when everything changed.

I applied everything I learned consistently. It wasn’t easy at first, but with time and support, I improved.

One day, the owner called me into her office and asked, “What have you been doing?”

My numbers had increased significantly. My retail sales were exceptionally high—even beyond my department.

I had been attending additional trainings, approaching salon clients, offering complimentary touch-ups, and converting them into bookings. I was pre-booking consistently—and clients were happy to commit.

From there, I was promoted to manage the esthetics department.

Later, I came across an opportunity in Abu Dhabi—and that opened the door to international roles. Over time, I also became an educator for an American clinical skincare line.

Working closely with service providers and operational managers across different businesses, I saw everything—the good, the bad, and the ugly.

At one point, I realized I wanted to make a difference.

Many beauty centers were operating without structure—no clear systems, no alignment, no strategy. Teams were overwhelmed, and performance was inconsistent.

And I remembered how different it felt when I had structure—how I performed, how I earned, and how I felt valued.

That’s when I created the Beauty Center Performance System™

I began working on-site with businesses, implementing structured systems to improve performance. The results were immediate—some businesses experienced up to 20% revenue growth, teams became more focused, and operations became clearer.

Staff felt appreciated. Owners saw the revenue increase. Managers gained control. And businesses became less dependent on individuals.

Today, I work globally, delivering these systems online, with in-person implementation where needed.

And I truly love what I do.